Four Star Restaurant Marketing Cookbook-
Recipes for Restaurateurs TM
Why is it necessary?
“The restaurant business has become highly competitive and with consumers eating out more often, their ever changing demands and time constraints, it is imperative that restaurant operators have sales driving programs in place to get their share,” says author, Linda Duke. “The biggest challenge restaurant operator’s face is creating, executing and tracking sales driving promotions,” she continued. Recipes for Restaurateurs delivers applicable ideas, proven methods, and easy-to-follow instructions to get results.
“Most restaurant operators are in need of an all encompassing guide—a real tactical marketing toolkit,” says Duke. “We’ve implemented hundreds of these recipes for many restaurant operators. The more you do the better you get. After thousands of copies sold, restaurant operators are using this book and recipes for success. Any restaurant operator can execute the recipes within Recipes for Restaurateurs.
Recipes for Restaurateurs provides dozens of sales driving promotions in a recipe format. Each recipe gives easy to follow directions to plan, coordinate, implement and track successful sales driving promotions.
“There are very few books or case studies published which provide restaurateurs with the tools or how-to guide to develop restaurant-specific marketing programs,” says Duke. This trademarked Restaurant Marketing Cookbook® provides the author’s real restaurant case studies which are used throughout the cookbook with hundreds of photos to illustrate concepts and results, and assist readers in understanding how their own sales building programs can be easily executed.
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