Four Star Restaurant Marketing Cookbook -
Recipes for Restaurateurs™

Why is it necessary?

In 2007, the United States recorded 957,000 restaurants with a total of more than $537 billion in sales, 4% of the U.S. gross domestic product and employing 9 percent of the U.S. workforce, according to the National Restaurant Association 2007 Restaurant Industry Forecast. 

“The restaurant business has become highly competitive and with consumers eating out more often, their ever changing demands and time constraints, it is imperative that restaurant operators have sales driving programs in place to get their share,” says author, Linda Duke.  “The biggest challenge restaurant operator’s face is creating, executing and tracking sales driving promotions,” she continued.  Recipes for Restaurateurs delivers applicable ideas, proven methods, and easy-to-follow instructions to get results.

Although there are great debates about the percentage of restaurant start-up failures (those that go out of businesses), it is approximately 59 percent for a three-year period or six out of ten restaurants close within the first three years.  “Most restaurant operators are in need of an all encompassing guide—a real tactical marketing toolkit,” says Duke.  “We’ve implemented hundred of these recipes for many restaurant operators.  The more you do the better you get.  We decided to put them in a book and they just became recipes for success.  Any restaurant operator can execute the recipes within Recipes for Restaurateurs.  They won’t help you survive failure, they will make you succeed and prosper!”    

Recipes for Restaurateurs provides dozens of sales driving promotions in a recipe format.  Each recipe gives easy to follow directions to plan, coordinate, implement and track successful sales driving promotions. 

“There are very few books or case studies published which provide restaurateurs with the tools or how-to guide to develop restaurant-specific marketing programs,” says Duke.  This trademarked Restaurant Marketing Cookbook® provides the author’s real restaurant case studies which are used throughout the cookbook with hundreds of photos to illustrate concepts and results, and assist readers in understanding how their own sales building programs can be easily executed.