Four Star Restaurant Marketing Cookbook-
Recipes for Restaurateurs TM
Chapters & Recipes
Recipes for Restaurateurs® provides recipes in a reader-friendly format along with 100 tips, tools and tactics that can be easily executed by restaurant operators. Below is a partial list of the recipes in each chapter.
1) Marketing Ingredients:
This chapter provides tools for various marketing components, such as developing a marketing plan and communications prior to implementing the recipes in the following chapters:
2) Attracting New Guests:
This chapter provides various recipes for generating trial of new guests.
3) Frequency & Loyalty:
Recipes in this chapter provide strategies to generate sales from existing guests through various activities such as building loyalty and frequency.
4) Community Events:
Recipes in this chapter provide step by step tactics to execute events such as giving back to the community and generating excitement during special occasions.
5) Businesses & Groups:
This chapter provides various recipes for generating awareness and sales by targeting specific businesses or groups.
Recipes in this chapter provide creative tactics to engage children and drive sales.
7) Food & Menu:
Recipes in this chapter provide step by step tactics to generate sales during various day parts and menu offerings.
This chapter provides valuable materials for numerous recipes such as calendar, tracking sheets, advertisements and fliers on a CD, along with marketing definitions.
Contests & Competitions
Gift Card Sales
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