Four Star Restaurant Marketing Cookbook -
Recipes for Restaurateurs™

Chapters & Recipes

The 300 page cookbook, Recipes for Restaurateurs, provides recipes in a reader-friendly format along with 100 tips, tools and tactics and over 250 photos that can be easily understood and executed by restaurant operators. Below is a partial list of the recipes in each chapter.

1)  Marketing Ingredients:
This chapter provides tools for various marketing components, such as developing a marketing plan and communications prior to implementing the recipes in the following chapters:

• Strategic Planning
• Local Store Marketing.
• Brand Building
• Marketing Research: defining your target market.
• Advertising:  options, tracking, new media.
• Community & Cause Marketing.
• Public Relations and Communications:  Press release writing, Cooking Demonstrations, Interviews, and Crisis,
• Employees:  Involving, rewarding and retaining employees. 

2) Attracting New Guests:

This chapter provides various recipes for generating trial of new guests.

• Grand openings
• Sampling
• Direct Mail

3) Frequency & Loyalty:

Recipes in this chapter provide strategies to generate sales from existing guests through various activities such as building loyalty and frequency.

• Building Frequency and Up-selling
• Increasing Check Average
• Loyalty Programs, Bounce Backs and Gift Cards

4) Community Events:

Recipes in this chapter provide step by step tactics to execute events such as giving back to the community and generating excitement during special occasions.

• Fundraisers
• Contests and Competitions
• Hero’s Day, VIP Parties

5) Businesses & Groups: 

This chapter provides various recipes for generating awareness and sales by targeting specific businesses or groups.

• Car Dealers, Dry Cleaners, Chambers of Commerce
• Hotels, Apartments, Targeting Teens and Seniors
• Sports Teams
• Banks, Colleges, Realtors and more!            

6) Kids: 

Recipes in this chapter provide creative tactics to engage children and drive sales. 

• Kids’ Parties
• Back to School, Kids’ Tours, Student Achievement
• Library and Reading program
• Youth Centers

7) Food & Menu:

Recipes in this chapter provide step by step tactics to generate sales during various day parts and menu offerings.

• Signature Menu Items
• Chef-rateur™ Marketing
• Catering, Off-Site Food Sales
• Kid’s, Early Bird
• Food photography
• Holiday promotions

8) Resources: 

This chapter provides valuable materials for numerous recipes such as calendar, tracking sheets, research forms on a CD-Rom, along with important ingredients to keep on hand.