Four Star Restaurant Marketing Cookbook -
Recipes for Restaurateurs™
What makes the author an expert?
Recipes for Restaurateurs provides the author’s real restaurant case studies which are used to illustrate concepts and results, and assist readers in understanding how their own sales building programs can be easily executed.
Over the past twenty years, Linda Duke, the author’s firm, Duke Marketing, has developed local store marketing programs for some of the top restaurant brands in the United States. Her specialty is consulting and teaching restaurant owners, Chef’s and operators how to apply marketing tactics to help accelerate restaurant sales, frequency and awareness. She has provided on-site coordination for over 200 restaurant openings and even more on-location events across the United States using these recipes. “We’ve learned how to create and implement turn-key programs that drive sales for just about any restaurant concept, and have put these programs into an easy to follow recipe format,” Duke says. For more information on Ms. Duke, please see Author biography.
